I've been busted by a number of people now as to my 'true identity', so am toying with the idea of 'coming out'.
Which raises some interesting questions about how to disclose my business interests when commenting on this blog. After all, isn't the reason that I'm blogging about this crap in the first place purely because I'm part of the PR industry?
And isn't the process of building up a decent head of steam with this blogging lark and then exposing my true identity just a cynical way for me to forward my employers' image in a market that's particularly focused on blogs and how they work? Surely then this blog should have a blanket disclosure clause
that warns every visitor of my intentions?
But what if that isn't the case?
What if I do care about the fine line between traditional and social publishing and sometimes that natural interest sometimes crosses with what I do to earn a living? How do I disclose that inevitable, but less regular, occurrence?
I'm not sure I like the way Morgan
and most other people do it - following the post itself. Yes, the method is up front and fair, but I always feel a little cheated that I've absorbed the info as gospel, only to find out after it had a motive all along.
But, as is usual with this blogging business, I end up at the same question every time: "Does anyone really care?" With so little to regulate the blogosphere and the errant knaves within, most of the comments are purely opinion anyway, with little control over the content.
Why shouldn't that opinion be tainted with a little commercial bias?
My head hurts. I feel a new entry into the clogger Code of Ethics
coming on... I know, I know. It's been a while.
Here goes:3. Disclose everything. (Godin)
I've named it after Seth Godin
as he's the top hit in Google for 'blog disclosure', and his post made me smile. Oh, and it's ages old - well before anyone else started talking about this stuff.
And so, the usual recap:1. In social situations, everything is off the record unless otherwise agreed. (Foremski)2. When you edit a published blog post, track your changes openly and publicly. (Tebbutt)3. Disclose everything. (Godin)
Onwards and downwards...
Tagged: disclosure blogging ethics Seth Godin PR