Byte perk with Fins
Johnny Cass has told me to say more positive things about corporate blogging. I'm going to give it a try and see what happens. Here goes.
I was idly reading web coverage of the recent Windows vulnerability the other day when I noticed a great piece of clog-driven PR from cuddly Fins F-Secure.
VNUnet had used part of a post from Mikko Hypponen, chief research officer at F-Secure, and used it as comment in the piece. The only comment, in fact.
This represents the holy grail for the PR process and cloggers working together. I've always thought F-Secure's blog was good for a number of reasons:
1. It doesn't try to hide complex corporate messaging in its posts
2. It's regularly updated with useful, timely and business-critical information
3. It is cooked up in a 'lab'
4. It's got a hilarious picture of the cheery blogging team
5. It's Finnish. I like Finnish things.
Yes, I know that security companies generally have more interesting things to say as part of their sales process. IT security products don't need much of a hard sell, or much convincing as to why you need them.
And yes, I know that the blog isn't really a clog because it's not shamefully designed as a PR tool. It's a useful and efficient way of getting crucial security information published ultra-quickly.
But these points aside, I'm always thrilled when a good corporate blog goes rewarded with some attributed comment in a news story.
Must be the PR person inside me, screaming to get out.
(By the way, if anyone gets the headline to this post, I'd be keen to hear.)
Tagged: f-secure blogging corporate blogs clog
I was idly reading web coverage of the recent Windows vulnerability the other day when I noticed a great piece of clog-driven PR from cuddly Fins F-Secure.
VNUnet had used part of a post from Mikko Hypponen, chief research officer at F-Secure, and used it as comment in the piece. The only comment, in fact.
This represents the holy grail for the PR process and cloggers working together. I've always thought F-Secure's blog was good for a number of reasons:
1. It doesn't try to hide complex corporate messaging in its posts
2. It's regularly updated with useful, timely and business-critical information
3. It is cooked up in a 'lab'
4. It's got a hilarious picture of the cheery blogging team
5. It's Finnish. I like Finnish things.
Yes, I know that security companies generally have more interesting things to say as part of their sales process. IT security products don't need much of a hard sell, or much convincing as to why you need them.
And yes, I know that the blog isn't really a clog because it's not shamefully designed as a PR tool. It's a useful and efficient way of getting crucial security information published ultra-quickly.
But these points aside, I'm always thrilled when a good corporate blog goes rewarded with some attributed comment in a news story.
Must be the PR person inside me, screaming to get out.
(By the way, if anyone gets the headline to this post, I'd be keen to hear.)
Tagged: f-secure blogging corporate blogs clog
posted by JON @ 6:15 pm
3 Comments:
Nah, don't get it. :-)
But that's the point a corporate blogging strategy, especially one bent on thought leadership has to actually be useful and informative to the audience. A series of product brochures and product sheets is better presented on a traditional website anyway.
"Johnny Cass". Hilarious. We're going to have to start using that one around the office.
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