<body><script type="text/javascript"> function setAttributeOnload(object, attribute, val) { if(window.addEventListener) { window.addEventListener('load', function(){ object[attribute] = val; }, false); } else { window.attachEvent('onload', function(){ object[attribute] = val; }); } } </script> <div id="navbar-iframe-container"></div> <script type="text/javascript" src="https://apis.google.com/js/plusone.js"></script> <script type="text/javascript"> gapi.load("gapi.iframes:gapi.iframes.style.bubble", function() { if (gapi.iframes && gapi.iframes.getContext) { gapi.iframes.getContext().openChild({ url: 'https://www.blogger.com/navbar.g?targetBlogID\x3d18541848\x26blogName\x3dclogger+%7C+Blogging+the+corporate+blog...\x26publishMode\x3dPUBLISH_MODE_BLOGSPOT\x26navbarType\x3dBLUE\x26layoutType\x3dCLASSIC\x26searchRoot\x3dhttp://cloggerblog.blogspot.com/search\x26blogLocale\x3den_GB\x26v\x3d2\x26homepageUrl\x3dhttp://cloggerblog.blogspot.com/\x26vt\x3d-916707323553263200', where: document.getElementById("navbar-iframe-container"), id: "navbar-iframe" }); } }); </script>

Thursday, January 05, 2006

Byte perk with Fins

Johnny Cass has told me to say more positive things about corporate blogging. I'm going to give it a try and see what happens. Here goes.

I was idly reading web coverage of the recent Windows vulnerability the other day when I noticed a great piece of clog-driven PR from cuddly Fins F-Secure.

VNUnet had used part of a post from Mikko Hypponen, chief research officer at F-Secure, and used it as comment in the piece. The only comment, in fact.

This represents the holy grail for the PR process and cloggers working together. I've always thought F-Secure's blog was good for a number of reasons:

1. It doesn't try to hide complex corporate messaging in its posts
2. It's regularly updated with useful, timely and business-critical information
3. It is cooked up in a 'lab'
4. It's got a hilarious picture of the cheery blogging team
5. It's Finnish. I like Finnish things.

Yes, I know that security companies generally have more interesting things to say as part of their sales process. IT security products don't need much of a hard sell, or much convincing as to why you need them.

And yes, I know that the blog isn't really a clog because it's not shamefully designed as a PR tool. It's a useful and efficient way of getting crucial security information published ultra-quickly.

But these points aside, I'm always thrilled when a good corporate blog goes rewarded with some attributed comment in a news story.

Must be the PR person inside me, screaming to get out.

(By the way, if anyone gets the headline to this post, I'd be keen to hear.)



Anonymous Drew B said...

Nah, don't get it. :-)

9:00 am  
Anonymous john cass said...

But that's the point a corporate blogging strategy, especially one bent on thought leadership has to actually be useful and informative to the audience. A series of product brochures and product sheets is better presented on a traditional website anyway.

4:43 am  
Blogger Stephen Turcotte said...

"Johnny Cass". Hilarious. We're going to have to start using that one around the office.

4:28 am  

Post a Comment

Links to this post:

Create a Link

<< Home