Links for 2007-07-18 [del.icio.us] - Rmail
Life is full of pivotal but often unanswerable questions. What's the secret of a good press release? Is Jade really a racist? Has Sarah Beeny ever hosted a home improvement show while not pregnant? What's that smell? There's a few for starters.
Another question that springs up countless times every day - at least in my world - is whether PR people and journalists will ever see things the same way. After all, we all work in communication, even though our 'work' is often carried out on different sides of the proverbial 'fence'.
Throw bloggers into the mix - with their very different take on the media relations machine - and you've got a difficult question to answer. If not handled with kid gloves, things can often snowball into a potentially incendiary situation.*
So how do you not only go about understanding the journalist / PR relationship and therefore do your job better, but also convince the very journalists you're trying to relate to that they should down tools, hop over the fence and join you?
Like this, perhaps?
AWARD-WINNING LONDON PR AGENCY** SEEKS IN-HOUSE JOURNALIST
SALARY DEPENDENT ON EXPERIENCE
Contact Kirsty Mallows on email@example.com or 020 7802 2626 for more details.
____________________________________________________* I did that on purpose.
About five seconds later, the blogosphere turned. We'd been had. Duped by an offer that they'd meant to go viral all along, and didn't represent particularly good savings anyway.
Things move quickly in the blogosphere. No sooner had Threshers launched its 40% off voucher and sent it forth unto the world to wreak Oddbins- and Majestic-shaped havoc, than the annals of the world wide web were alight with people posting, emailing and generally sharing their newly-acquired savings.