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Sunday, December 04, 2005

Word-of-mouth wombats

First I thought the Word of Mouth Marketing Association (WOMMA) was a spoof site. Then I realised it was real. Then I realised it had published a resonable, if lengthy and inpenetrable, code of ethics.

Blogger relations seems to fit somewhere in the mix between 'real' and word-of-mouth marketing. It's not direct, but it's structured. It's not person-to-person, but it's not quite mass media either. Blogger relations is micro-influencing on a mass scale.

Some of the rules in the WOMMA list seem to fit the clogger code. I like the bit about protection of consumers, and the importance given to honesty.

It strikes me a number of cloggers and bloggers could do with reading some of these.


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