AIM high

Justin Uberti is one of AOL's more well-known bloggers, through his blog Tales of a Running Man. He doesn't update it much, but it's worth keeping an eye on.

I thought I'd point out his 2005 Retrospective post. It's a smart, quick, honest and informative snapshot of stuff his employer has done over the last year.

Firstly, it doesn't attempt to crow about the successes of AOL's Instant Messenger division. The tone is more excited than smug, more proud parent than gloating boyfriend. Like he's genuinely proud to have played a part in the genesis of these products.

Secondly, and - in my mind - more importantly, the failures ring true. Justin takes these errors personally and believes this year things will be better. But he keeps it quick, and to the point. There's no temptation to whine on about changing his own company from the ground up.

It's the false braying about how crap your company can be sometimes, how upset you are to work for it and how your blog is going to change it forever that sets off my bullshit detector.

Others should take a couple of lessons from this and apply them to their own blogs. Mentioning no names. Ahem.

Tagged: scoble