Nokia phone is off the hook
Can you see what it did there? The bloggers are doubly chuffed - not only do they get a link on a high-profile corporate site but they get a new freakin' phone! And not just any phone! This is phone is cutting edge, dude! Check it out! It's off the hook!
Positive blog reactions from bloggers not used to getting free stuff - let alone free stuff worth hundreds of pounds and freshly created in geek heaven - are a given. Even reasonably ethical clogger and housewife's favourite Loic le Meur can't help admitting that he should say something nice about the phone seeing as he got it free.
Check out the fatuous thankyou message in the post's comments from the Nokia marketing drone: "Thanks for the kind words and the great "exposure" in the magazine."
Brilliant. Just send him a cheque, eh? Am I the only one who can see this is wrong?
Nokia is a great company run by clever people. I am a huge Nokia fan and a loyal customer. Its ultra-bright marketing people (above drone excluded) have spotted a loophole in the laws of ethics and exploited it ruthlessly. Fair play I say.
As It's up to the press to act as a filter and ensure impartiality at all costs, I just hope 'blogger relations' remains a way to purely feed the traditional media with off-diary stories.
Because if the public start reading the badly skewed reviews of the phones by wide-eyed bloggers still amazed at their good fortune, we are all doomed.