Is green the new white?
Apart from Greenpeace – which commissioned the study – Dell seems to be the biggest recipient of positive coverage, with its own nicely-timed announcement that it plans to phase out dangerous chemicals from its products cross-referenced all over the place.
For once, Apple was mentioned in a negative light as a member the list of computer manufacturers yet to commit to eliminate hazardous materials from their products.
Are consumers really willing to pay more for greener PCs? According to the study, UK buyers are willing to spend £75 more. But when it comes to purchasing greener power, such as electricity from providers that source renewable energy, it’s been demonstrated time and time again that the public will only sign up if it’s the same price as ‘brown’ energy, or cheaper.
In the consumer electronics market, where prices are constantly being squeezed and expectation always rising, are consumers really likely to pay almost another £100 to ensure they get a green one? I doubt it. People are likely to say they’ll pay more – but when it comes down to it, they mean well but won't follow through.
Call me cynical, but this story appears to be another classic piece of solar-powered spin. If I was Mr Dell, I’d look at making my green PCs cheaper AND better than my normal ones, and doing something really responsible. That might even make Apple sit up and take notice.
Originally posted at LEWIS 360.
Tagged: Greenpeace Dell environment