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Wednesday, June 14, 2006

Stories from the frontlines of PR

Intel gets Jacques Villeneuve along to a processor launch and shoehorns a Formula One message into its product marketing via Kirk Skaugen, general manager of Intel’s Server Platforms Group:
"If you look at Formula One car you have outstanding performance, then you can look at other cars with great miles per gallon. The IT industry is looking for a hybrid model where you don’t have to sacrifice performance for miles per gallon and efficiency," said Skaugen.



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