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Wednesday, November 08, 2006

The Sony crisis shockwave

Sony has launched the 'world's lightest notebook PC'. But this CNN article doesn't seem too bothered about that. After an initial flurry of stats, the third paragraph drags the story right back to what seems to have only slightly tarred Apple, Toshiba et al's reputation - the 'exploding batteries' saga.

By the end, we're back to the story. But paragraph 3 and 4? You just can't miss them.

What will Sony do next to renew confidence? The world's largest LCD TV? The world's coolest MP3 player? The world's most expensive robot dog?

Or will the world's fastest games console be enough to divert attention away from the crisis?

Let's just hope they don't explode.

Also published on LEWIS 360

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